Maile Ohye from Google is the face of the video, and she does a very good job clearly documenting the main points one should look at during this process. She outlines the SEO hiring process in these three steps:
- Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
- Check their references.
- Ask for a technical and search audit.
Here is the video:
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