Business

Risky business

We first caught wind of Jagga Jasoos in 2014 when Anurag Basu finished filming a part of it. The film’s release date kept getting pushed eventually releasing amidst much anticipation last week on July 14. The Ranbir Kapoor and Katrina Kaif-starrer in spite of receiving critical plaudits, has not gone on to be the hit that the industry so desperately requires. On the other hand, a smaller film like Mom which, made on a budget of ₹37 crore, has made ₹12.82 crore so far. Add to the fact that Jagga Jasoos, hot on the heels of another disaster, by Salman Khan (Tubelight), and the industry could well be looking at a wintry 2017.

Made on a widely reported budget of ₹110 crore, Basu’s film has so far earned a very disappointing sum. “I think it will go up to ₹50 crore and even that would be a miracle,” says Sreedhar Pillai, a trade analyst. “It’s a disaster in the South, including the cities. Ranbir’s fans have turned up but it’s not received good word-of-mouth.” Pillai admits that the film is path-breaking for Bollywood, but its length and a flawed second half work against it. “I think a large section of the audience doesn’t have the appetite to watch a musical like this or something like a Tin Tin kind of an adventure film,” reiterates Girish Johar, a box office analyst. “The typical Indian masses couldn’t understand it. And then on the producers’ front, it’s really costly (sic) and has been in the making for long.”

The high-end multiplex film has primarily received footfalls in the country’s metros, otherwise languishing in single screens, city suburbs and the interiors. Despite being declared as the year’s sixth-highest opening film (₹31.75 crore gross) with a limited release in 1750 screens, Jagga Jasoos’ saw plummeting revenue after the opening weekend amounting to ₹38.75 crore as of Tuesday.

[Source-thehindu]

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Loknath Das

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