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BusinessLogr > Industry > Social stars, celebrity brands
Industry

Social stars, celebrity brands

deep
Last updated: 2015/12/20 at 11:42 AM
deep Published December 20, 2015
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Social media is increasingly being used as a platform for brand promotions, especially by celebrity endorsers. Some stars have used it to pitch their films and even built themselves an online persona to match the characters they play on screen and the brands they back. The growing popularity of the medium has led to companies actively tracking the performance of their stars and their brands on social media, creating a whole new hierarchy among Bollywood’s biggest brands

 

 

 

 

 
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TAGGED: celebrity brands, Social stars
deep December 20, 2015
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