If you’ve been thinking about starting an online business where you can sell some of your products, that’s actually a really good idea. By taking an e-commerce approach with your company, you are able to make people all over the world aware of what it is that you have to offer. Of course, in order to make sure that your business is a success, you’re definitely going to have to have a first rate website – one that is eye-catching and user-friendly, too.
So, if you’ve already chosen a professional web designer to work with (or the right kind of template to use) and you’d like a few tips on how to make your e-commerce website as user-friendly as possible, please keep reading.
Have a fast website.
One thing about the world that we currently live in is no one really likes to wait for anything. In fact, there are studies which indicate that most people spend less than 30 seconds to a minute on a website before moving on to another one. So make sure that your website loads quickly (it should take less than five seconds). Also, while adding animated images like GIFs is fine, you should consult with a website designer about how to strategically place them. They are known to be one of the main reasons for why websites tend to lag.
Provide clear product descriptions.
People are coming to your website to peruse and then to shop. This means that it needs to have clear descriptions of everything that you have to offer. Make sure that you have great pictures and that your images can be enlarged. Also, make sure that the description for each item is clear and concise, as well. You want people to feel like when they place an order with your company, they know exactly what they are getting – before the item even arrives.
Install a live chat feature.
Whether you have a physical office or the kind of business that’s exclusively online, it’s really important that you provide top notch customer service. When it comes to e-commerce, this doesn’t just mean that your customers can reach you by phone and email. It should also mean that you have a live chat feature on your website, too. One website that can provide you with more information on live chatting is Live Chat Inc.
Make sure there’s a customer review option.
Say that you were to consult with someone who works at a company like ECommerce Partners about how to create a website that is truly user-friendly. One of the things that they might recommend is that you provide a section on your site where customers can post reviews of your products. If the reviews are good, it’s a proven way to attract even more clientele.
Let customers pay through PayPal.
Virtually all popular e-commerce websites have a PayPal option on their checkout page. That way, people can pay directly from their PayPal account. Customers enjoy having this kind of convenience, so make sure to add it to your website. For information on how to set up PayPal for your e-commerce site, go to PayPal and put “integrate PayPal” in the search field.