Many business owners rely on digital marketing tools like online ads, social media, and direct mail. These methods can be very effective but often need a more personal touch of on-premise signage. Signage is oriented to your trade area, providing you with specific, targeted advertising coverage at a minimal cost compared to other marketing tools.
Attract Attention
As a highly visible marketing tool, business signs attract attention and help your brand be seen. This means more people know about your business and are likely to visit. When designing your business sign, consider the impact it will have during the day and after hours. Special care should be taken to ensure the design is attractive to consumers and consistent with your overall brand image. Your business signage is the first thing most customers will see, and it’s far and away the most important reason they know you exist. 35% of shoppers surveyed cited seeing your business’s sign as the main way they learned about you!
It’s also worth remembering that your store signage is the first opportunity to convey your brand’s personality. Your font, color scheme, and other visual elements will determine the mood of your brand. Be sure to choose these elements carefully and use them in your signage to encourage customers to look closer.
Create a Convenient Way to Find You
Studies show that signs are the number one way people find a business. That’s why they must be eye-catching, attractive and provide essential information to help bring in new customers. Signs can be illuminated to increase their visibility during the day and night, making them more prominent and easier to read. They can also be crafted with color images, textures, and three-dimensional elements to stand out.
When designing your business sign, consider the size of the audience you want to reach and the maximum distance they will be from your sign. Most advertising services Sparta NJ, use formulas to calculate exactly what size your sign should be visible, readable, and memorable. Adding a sign is a long-term investment that will work for your business for years. It’s estimated that a single business sign is as effective as 24 full-page newspaper ads! Almost half of all business-to-business sales are made by consumers who found the business through signs.
Boost Your Reputation
Business signs play an important role in branding, visually representing a company’s identity. This helps establish a reputation and fosters customer loyalty, creating a sense of trust and authority for businesses.
When promoting your brand, signage is the most effective form of advertising. This is because people remember and trust businesses they see daily. 35% of shoppers surveyed mentioned that seeing an attractive business sign was the main reason they knew about a local store or restaurant. Additionally, business signs are a cost-effective way to promote your business. With digital messaging centers, your message can be displayed 24/7, ensuring you constantly reach and engage your audience.
Encourage Conversion
You can promote your products and services directly to customers with business signs. It’s a way to tell them what you have to offer and why they should choose your business over others. It can also remind them about your brand and what you stand for daily, unlike TV ads which only come up a few times a day. If your advertising sign is creative enough, it will stick in people’s minds and encourage them to visit your business. Ensure your business’s signage is up-to-date and in sync with the rest of your marketing strategy to get the best results. It’s the perfect way to attract traffic to your location and grow your business.
