Starbucks (NASDAQ:SBUX) is once again the focus of President Donald Trump’s supporters after its CEO Howard Schultz announced on Sunday the chain will hire thousands of refugees and displaced immigrants both in the U.S. and around the globe.
“We are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business,” Schultz said. “And we will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel in the various countries where our military has asked for such support.”
Starbucks Boycott Over Hiring Refugees
However, Schultz’s intentions were met with resistance, especially by Trump supporters.
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Uncommon 💭 @uncommonIG
Lets #boycottStarbucks because this idea is so smart.I will buy my #trumpcup
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They even called for a boycott of the coffee chain, and began tweeting with the hashtag #BoycottStarbucks.
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Missouri 4 TRUMP ! @Johnatsrs1949
Anyone else sick of @Starbucks CEO’s pushing HIS political agenda through our coffee and down our throats?#BoycottStarbucks
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Some were outraged that Starbucks would hire refugees instead of Americans.
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dominick soldano @dvs11965
#BoycottStarbucks I did not serve in the military for 5 years so Starbucks can hire refugees and not American workers. Bad move
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And while Trump supporters bashed Schultz, those of contrary opinion started supporting the move.
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Joseph O’Conner @gojo_pixar
Republicans 6 months ago: Go to starbucks, and write trump on cup. #TrumpCup Republicans today: #BoycottStarbucks Haven’t got any smarter.
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And they even came up with a new hashtag: #DrinkStarbucks.
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Loves2Read @MarciaPoulson
What boycott?
#DrinkStarbucks
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While others concluded:
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Shafeeq Younus @Y2SHAF
There is a #boycottStarbucks going around because they’re pledging to hire refugees, you know what that means? time to get some Starbucks
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This one in particular might catch the small business community’s eye.
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Lori Hendry @Lrihendry
Why would a coffee shop get political and risk losing half of their business? STUPID! @Starbucks #boycottstarbucks BUY @DunkinDonuts #MAGA
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Clearly, one of the topics that businesses need to stay away from is divisive political opinions. While Schultz certainly may have good intentions, it is clear that his ideas are causing more divisions that might eventually end up hurting the brand’s business.
Starbucks Photo via Shutterstock
[“source-smallbiztrends”]
