Booker software program, centered in new york city, is announcing the purchase of San Francisco-based Frederick. the purchase amps up Booker’s advertising capabilities for service organizations.
Frederick is a software program employer with equipment that help small carrier corporations tomechanically sync their time table with a incredibly targeted marketing campaign of emails and promotions.
Booker software program develops, markets and supports cloud-primarily based control structures for appointment-based totally companies including spas, hospitality and well-being agencies. the acquisition of Frederick expands its advertising capabilities for carrier corporations.
marketing capabilities for provider corporations
This acquisition makes sense due to the fact that each corporations deliver software control for carrier– and appointment-based corporations. Booker has already been making use of Frederick’s software program.
“Booker has lengthy incorporated with Frederick as a software program partner, so we knew first-hand that it gives a stage of intelligence and effectiveness that is leaps and boundaries in advance of itsopposition. Frederick’s intuitive, data–pushed advertising gives enterprise owners a actual possibilityto reclaim the hundreds of bucks misplaced on empty chairs and slow days,” stated Josh McCarter, CEO of Booker. “that is the brand new face of carrier commerce, or as we call it “s trade” – the capability tohold customers happy and coming back with a unmarried, easy, smart answer that in reality anticipates their every need.”
Corey Kossack, co-founder of Frederick, adds, “joining forces with Booker permits us to reinforce ourreach and credibility a good deal faster than we should have accomplished on our personal. Booker isgenuinely a powerhouse in the enterprise, and is aligned with our undertaking of assisting SMBs run andgrow. collectively, we can provide the sort of give up-to-cease control and advertising and marketingplatform that every offerings business desires to be successful.”
No price or remaining date has been disclosed.
Combining Frederick with the Booker platform adds another dimension to automatic advertising, beingextra selective with electronic mail and advertising than the only–length–fits-all promotions commonplaceto advertising software program.
Frederick will maintain its identity as a logo.
Frederick changed into based by using Corey Kossack who is now CEO and Aaron Severs, CTO.
Booker changed into founded in 2007 with the aid of Ellis and Daniel Lizio-Katzen as SpaBooker. It spun off and changed into renamed GramercyOne. continuing to feature feature to its Spabooker platform, it reached to different carrier based totally industries. In 2012, GramercyOne modified its call to Bookersoftware program, Inc.
