If you are the CEO of a corporation or simply the owner of a medium-sized business, there is a good chance that you host a lot of corporate events. These events can be great for attracting customers, gaining publicity, and getting investors to buy into your company. However, a corporate event is just an event until you book entertainment. Without a quality act to entertain your guests, your event will be dry, boring, and possibly not that successful. This is why it can help to have some tips and tricks to find the right talent. Here is how to find and book quality entertainment for your next corporate event.
First, you want to think about your demographic. This is an essential first step because it will allow you the opportunity to look in the right direction for talent. If your crowd is not into country, you may not want to go for a country vibe. If you are targeting a younger demographic, you probably want to secure a DJ – possibly a well-known DJ. If you don’t know what kind of music your attendees might be into, you may want to do a little more research.
After you decide on what your demographic is, you want to put the word out that you need entertainers for your event. The first place to look is online – usually in some kind of classified directory, like Craigslist. What you want to do is have a detailed description of what kind of entertainment you want. You can then mention what the compensation will be for the event. If you have a smaller budget, you will most likely only be able to hire local or regional bands. One creative way of getting more bang for your buck is to look for cover bands – that way you can get the classics without spending the money necessary to hire the original singers.
If you do have the budget, you may want to contact a company like Resource Entertainment group to hire some serious headliners. If you are planning an event for a major corporation, you may want to really impress with a name-brand artist. You can book soul legend Al Green or you can go a little more contemporary with Chris Isaak. If you want some comedy, you could go with Bill Cosby. But if you are really feeling ambitious, you could go for Elton John or country legend Willie Nelson. If you go for the big names, it will definitely pay off.
In the end, finding and booking quality entertainment is easy if you know what direction to look in. Plus, it is important to know what your budget is. If you are hazy about what demographic you want to entertain or if you aren’t sure how much you want to spend, you probably want to take a step back and think about it. In the end, if you get all your ducks lined up and if you choose the right entertainment for your guests, you will surely impress.