Let’s face it, most folks don’t enjoy making cold calls, but as any salesperson or business owner knows, they are one of the most effective ways of reaching your decision makers. Whether you’re the founder of a company picking up the phone or you’re training a new sales team member — planning a cold call can be a dreaded task. Making an effective cold call takes time and effort but if done right, the payoff can be well worth the work.
Making An Effective Cold Call Requires Planning
Call the Correct Companie
[“source-smallbiztrends”]
